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Tip: Use simple verbiage like “Add us to your Contacts to ensure you always get our emails.” 8. Bye bye—includes an unsubscribe link Even as you onboard and welcome subscribers, you have to make it easy for them to unsubscribe at any time according to the GPDR privacy law. Tip: Using a preference center can help subscribers choose exactly what they want to get from your company.

A preference center not only improves your engagement USA Email List rates but offers also your subscribers a better customer experience. 9. Go tell a friend—asks subscribers to refer-a-friend Just as referred clients and customers tend to be high-value, referred email subscribers tend to be more engaged than subscribers from other sources. Tip: Include a refer-a-friend link to make it easy for subscribers to pay it forward.



Wow—has visuals that pop Use colorful and attention-grabbing visuals in your welcome email template that create an engaging experience. Tip: Different colors evoke different emotional reactions. Stay true to your branding but don’t be afraid to color outside the lines for visual appeal. With people receiving hundreds of emails every day, it’s important to stand out in the inbox with a bold, responsive design.

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